Created by The Atlantic’s marketing team and paid for by Lexus
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Re:think Original / Lexus
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Make Every Drive Count

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Things are different out here.

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Behind the wheel, it can be easier to look inward.

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Or open up to the person sitting next to you.

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What makes driving a time to get in touch with oneself—and with others?

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The answer, in part, has to do with how busy life beyond the driver’s seat has become.

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These days, so many of us have so little time to just think.

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To be away from our phones. Away from daily distractions.

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43 minutesThe average amount of "me time" an American gets per daySource

7 hoursThe average amount of time an American spends in front of screens dailySource

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The alone time we have in cars offers a rare break from it all, and an opportunity for introspection.

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“The car—and the car journey—has become one of the few spaces where drivers are given the time and space to be alone with their thoughts, uninterrupted.”

Professor Lynne Pearce, author of Drivetime: Literary Excursions in Automotive Consciousness.
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When we’re driving alongside someone, focusing on the road helps us let down our guard.

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25% of people prefer to talk through issues with others while cruising Source

16%of people find car rides to be the perfect place to reveal a secret Source

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The primary reasons?

33% There are no distractions Source

25% Nowhere else to be Source

23% No forced eye contact Source

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“The complex skills associated with driving—which make considerable demands upon certain parts of our brains—actually enable other parts to relax and think more clearly.”

Professor Lynne Pearce, author of Drivetime: Literary Excursions in Automotive Consciousness.
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To experience that heightened state of mind, you’ll need the right conditions…

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Clear roads, the right scenery. And the right kind of car.

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“Cruising facilitates reverie, meditation, and problem-solving for drivers. The ever-increasing comfort of the modern car has further facilitated that type of thinking.”

Professor Lynne Pearce, author of Drivetime: Literary Excursions in Automotive Consciousness.
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Providing comfort—and minimizing distractions—is central to the design and philosophy of the new Lexus RZ, the carmaker’s first-ever fully electric model.

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“Our goal was to create a space where drivers feel comfortable and in control, and a vehicle that’s intuitive and in service of the driver.”

Vinay Shahani, VP of Marketing, Lexus
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So whether you’re driving a hybrid, a plug-in hybrid, or a fully electric model, a car that maximizes comfort and intuitiveness might help you get something off your chest with a person who is ready to listen.

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Or it might just help you expand your mind.

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Because in the right car, every drive can be a journey inwards.

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